The Digital Marketing Association of the Philippines (DMAP) successfully hosted the ninth edition of the Digital Congress (DigiCon), held from October 15 to 16, 2024, in Newport City. The theme for this year&rsquo;s event was "REVOLUTION," focusing on the &ldquo;Digital Revolution.&rdquo;&nbsp;
For two days, DigiCon 2024 had more than 2,500 participants, including 100 industry experts from both local and global backgrounds. Attendees participated in five specialized tracks that addressed industry trends: &ldquo;From Ecommerce to Digitally Enabled Commerce,&rdquo; &ldquo;From IMC to Customer-Centric Campaigns,&rdquo; &ldquo;From Digital Transformation to Business Evolution,&rdquo; &ldquo;From Data-Driven to Insight-Driven,&rdquo; and &ldquo;From I to AI.&rdquo;
Takeaways from the DigiCon centered around the responsible usage of Artificial Intelligence (AI), upskilling and reskilling local talents, and community-centered digitalization. DMAP explained that AI is an integral part of streamlining workflow; it is not something to be scared of. Businesses should continue to explore and integrate AI tools. However, they should do it responsibly by prioritizing data privacy, transparency, and the prevention of misinformation.
While AI is there to help, it is simply a tool to help the workforce, not to replace them. DMAP emphasized the importance of investing in local digital talent through upskilling and reskilling initiatives. These programs can equip Filipino marketers with the latest digital competencies, particularly in areas such as AI, data analytics, and Web3.
Lastly, DMAP explained that digital inclusivity is the heart and soul of digitalization. The digital industry should bridge the digital divide by expanding internet access and enhancing digital literacy programs nationwide. The Philippines is already a hotspot for social media, ranking high amongst other countries in the world. To be able to give every Filipino a chance to access the Internet would be groundbreaking.
"DMAP's DigiCon REVOLUTION 2024 is a testament to DMAP's broader goals of advancing the digital marketing transformation, fostering industry growth, and contributing to the Philippine economy. As we continue to navigate today's rapidly evolving digital landscape, we aim to champion the industry's need to adapt and leverage emerging technologies for sustainable success," said Manny Gonzales, DMAP President.
It has been an insightful DigiCon 2024 for everyone who attended, even for the speakers who shared their stories. The digital revolution has started breaking through barriers, and soon enough, it will be at the forefront of sustaining socio-economic growth for the country.