After a considerable delay, BLACKPINK has finally released their latest song "The Girls" along with an accompanying music video, now accessible for viewing within the girl band's mobile app, "The Game."
Originally teased in May, the video for "The Girls," released on August 23, showcases animated avatars resembling the group's members &ndash; Ros&eacute;, Jisoo, Lisa, and Jennie &ndash; as they emphasize the phrase "Don&rsquo;t mess with the girls." The avatars execute a creative rendition of BLACKPINK's signature choreography in a cartoon style.
<blockquote class="twitter-tweet">
BLACKPINK - Digital Single BPTG OST 'THE GIRLS' Release Poster<a href="https://twitter.com/hashtag/BLACKPINK?src=hash&amp;ref_src=twsrc%5Etfw">#BLACKPINK</a> <a href="https://twitter.com/hashtag/%EB%B8%94%EB%9E%99%ED%95%91%ED%81%AC?src=hash&amp;ref_src=twsrc%5Etfw">#블랙핑크</a> <a href="https://twitter.com/hashtag/BLACKPINK_THE_GAME?src=hash&amp;ref_src=twsrc%5Etfw">#BLACKPINK_THE_GAME</a> <a href="https://twitter.com/hashtag/OST?src=hash&amp;ref_src=twsrc%5Etfw">#OST</a> <a href="https://twitter.com/hashtag/THEGIRLS?src=hash&amp;ref_src=twsrc%5Etfw">#THEGIRLS</a> <a href="https://twitter.com/hashtag/230825_12amEST?src=hash&amp;ref_src=twsrc%5Etfw">#230825_12amEST</a> <a href="https://twitter.com/hashtag/230825_1pmKST?src=hash&amp;ref_src=twsrc%5Etfw">#230825_1pmKST</a> <a href="https://twitter.com/hashtag/RELEASE?src=hash&amp;ref_src=twsrc%5Etfw">#RELEASE</a> <a href="https://twitter.com/hashtag/YGG?src=hash&amp;ref_src=twsrc%5Etfw">#YGG</a> <a href="https://t.co/MMMSBqzzVx">pic.twitter.com/MMMSBqzzVx</a>
&mdash; BLACKPINK GLOBAL BLINK (@ygofficialblink) <a href="https://twitter.com/ygofficialblink/status/1694273275499802714?ref_src=twsrc%5Etfw">August 23, 2023</a></blockquote>
Currently, both the video and the song are exclusively available within "The Game," but a poster shared on BLACKPINK's official Twitter reveals that the digital single will become available on Friday (August 25).
To celebrate the much-anticipated launch of "The Girls," the four bandmates held a watch party on their YouTube channel. Ahead of engaging in group games, they collectively experienced their new music video for the first time, expressing admiration for the adorable representations of their animated counterparts.
<iframe style="width: 660px; height: 371px;" title="YouTube video player" src="https://www.youtube.com/embed/hR1gMWQS-ws?si=exR5_640EFWhrrEP" width="660" height="371" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
"The Game" was introduced in May, with the initial release of "The Girls" expected to follow shortly. However, the app's development team announced in July that the animated visual was not yet complete, apologizing to fans via Twitter for the "prolonged and exasperating" wait.
BLACKPINK explained, "Our unwavering commitment to delivering content of the highest quality caused an unexpected delay, resulting in a significant postponement of our initial plan to release the music video simultaneously with the game."